Pabst Blue Rieger

I was approached by James Beard finalist, Chef Howard Hanna of The Rieger, to create a back-of-house shirt design.  Since the earliest days of The Rieger, there has always been a strong devotion to after-hours PBR’s.  We decided to simply appropriate the classic brand and update it with a little custom typography and a shield backdrop that references the brand of the restaurant.  I enjoy making limited edition objects and it’s not my first for Chef Howard, and it proves that this talented James Beard finalist is more than just a master of composing dishes, but he’s also a badass boss.

Designed and Printed at La Cucaracha Press 2017