PORTFOLIO CASE STUDY | BRAND WORLD
CARMI
CLAY
"where beauty
meets purpose."
01 | WORLD BUILDING
02 | IDENTITY SYSTEM
03 | COLOR SYSTEM
COLOR
04 | TYPOGRAPHY
EVERYDAY
Fonts
DM Sans for utility.
Fierce Femme for personality.
Hand drawn for intimacy.
05 | APPLICATIONS
06 | PROCESS +COLLABORATION
Our Process Was Tactile
We started the process by hand drawing and sketching up ideas. We wanted to capture her colorful sensibility and the feeling of working with clay. The end result was a system that felt like Carmiclay inside and out.
We leaned into imperfection early. The goal was emotional fit over polish: a brand that reflected Carmiclay’s handmade process.
THIS BRAND
WAS MADE
BY
HUMANS.
PORTFOLIO CASE STUDY | BRAND WORLD
CARMI
CLAY
"where beauty
meets purpose."
01 | WORLD BUILDING
02 | IDENTITY SYSTEM
03 | COLOR SYSTEM
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
04 | TYPOGRAPHY
05 |
06 | PROCESS + COLLABORATION
